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- The customer is our reason for being here.
- Customers are not dependent on us. We are dependent on them.
- They are not an interruption of our work. They are the purpose of it.
- It takes months to find a customer, seconds to lose one.
- Always be courteous and polite during each customer contact.
- Always do more than expected when you handle a customer’s problem.
- Never promise more than we can deliver.
- Continually look for ways to improve quality and add value to products our customers purchase.
- Customers are our passport to success. Without them we cannot get there.